Selfbook is a fintech-enabled hospitality platform that aims to provide the ultimate guest-first experience for hotels and their guests. Their products include Selfbook Direct, which streamlines hotel bookings and boosts direct revenue by offering a modern checkout experience on the hotel's own website. They also offer Selfbook Express, which enhances online payments with digital wallets and secure fraud prevention technology. Additionally, Selfbook Station is a comprehensive booking and payment orchestration platform designed to automate payments and streamline bookings management for hotels. Selfbook is committed to empowering hotels worldwide with modern e-commerce solutions tailor-made for the industry. They prioritize security and compliance, with PCI DSS compliance, payment validation, two-factor authentication, and compliance with GDPR and ADA requirements. With a global network of investors supporting them, Selfbook aims to revolutionize hotel bookings and payments to provide a refreshingly simple user experience for guests and hoteliers alike.