PathwayU is a career counseling platform that helps guide learners to their purpose in education, career, and vocation. It offers a predictive science-based approach to optimize learners' success from recruitment to retirement. PathwayU provides equal career development support for all individuals, ensuring equivalent outcomes regardless of faith, race, or gender identification. The platform is free for college students, and schools can invest in an annual site license for unlimited users. PathwayU offers a quick 3-step process for getting started, with built-in support and resources for ongoing assistance. It can be used by various departments within a school, including admissions, recruitment, advising, career services, job placement, and alumni support. The platform has received positive feedback from universities across the country and has a high Net Promoter Score (NPS) of 73.